Press launch of the Olympus PEN in London

We were commissioned to create a memorable event to allow members of the press to use and engage with the new Olympus PEN that Olympus launched.

We orchestrated a photography treasure hunt which sent teams of journalists out into the streets with challenges to solve and photograph. All the photos from the day were projected on a big screen and there were demonstrations of the camera’s features.

We designed and produced all the print media for the event which included invitations, a camera guide and a publication of the journalists’ actual event photos that were distributed after the event.<