Marketing activation: Design and installation

This groundbreaking project for Orange in 2000, consisted of a large digital and mobile device that was situated in bars and clubs, allowing consumers to video themselves “giving it large” with their mates and then being able to email the video to multiple email addresses in realtime. Not only was this before the advent of widespread home broadband but the device also utilised touch screen technology which was also not readily available at the time. The device consisted of two large pulsating wings that illuminated a pulsing orange colour which successfully drew crowds towards it resulting in a truly engaging and interactive experience for those participating with it.