Online Marketing Assets Library

Universal Pictures required a way of keeping their distributors and retailers in sync with marketing materials for new movie releases.

Arc2 helped by creating a Digital Asset Library and PDF creator allowing the creation and approval of advertisements and press releases in time for each new release. The system integrated with their online Digital Asset archive and facilitated the re-purposing and re-use of all digital marketing assets for advertising purposes.

This tool helped to  facilitate an international digital workflow for the marketing of new movies for the studio; bringing efficiencies and reducing costs.